Marketing (B.B.A.)

Bachelor of Business Administration

Major in Marketing

The Bachelor of Business Administration (B.B.A.) in Marketing at Texas State University Round Rock provides students with the knowledge and skills needed to excel in today’s competitive marketplace. This program offers a flexible and high-quality education in the key areas of marketing, including digital marketing, consumer behavior, market research, and brand management.
Graduates of the program will be prepared for dynamic careers in marketing, sales, advertising, and market analytics.

Course Rotations

colorful leaves behind a Texas state banner at the round rock campus

SPRING SEMESTER COURSES

TBD
blue bonnets in front of nursing building

FALL SEMESTER COURSES

TBD

☆ LOCAL JOB OPPORTUNITIES

Local employers such as Dell, Amazon, H-E-B, and Apple recruit our B.B.A. students to work for their organizations after they graduate.

What jobs can you pursue with a bachelor's degree in marketing?

  • Marketing Manager
  • Social Media Specialist
  • Brand Strategist
  • Marketing Research Analyst
  • Digital Marketing Coordinator
  • Sales and Business Development

APPLY NOW

The Undergraduate Admissions page will help walk you through the steps to apply to Texas State University.

Questions?

Contact us with any questions you may have, and we will guide you to ensure a smooth admissions process.
Degree Plan
Core Curriculum
Undergraduate Programs
Additional Program Info